Marketing Fundamentals
SEO, AEO, GEO, CRO, lead-gen, and what still matters in 2026.
Small Business SEO Myths: What Google's AI Really Cares About Now
We scanned 132 top-ranking local business sites and found most SEO advice is outdated. Here’s what Google’s AI-driven search actually rewards now, and which myths are hurting your small business.
The 'Invisible Funnel': How Small Businesses Lose Leads in AI Search
AI search is changing how customers discover businesses. Most small businesses are invisible in these new answer engines. Here’s how to plug the leaks and stay visible.
AI-Powered SEO vs. AEO vs. GEO: A Small Business Guide to 2026 Visibility
AI is rewriting the rules of search. Here’s how small businesses can master SEO, AEO, and GEO to get found, and chosen, in the generative search era.
Structured Data: Why It's More Critical Than Ever for AI Visibility
Our scan of 50 small business sites found those with correct structured data got 4x more AI Overview placements. Schema isn't just for SEO, it's a direct lead-gen lever.
AI Search Engine Optimization (ASEO): Ranking in ChatGPT, Perplexity & Beyond
Traditional SEO is fading. AI search engines like ChatGPT and Perplexity cite only the clearest, most trustworthy sources. Here’s how small businesses can win direct AI answers.
FunnelVantage: The 78 Signals AI Scores for Marketing Success
FunnelVantage analyzes 78 proprietary signals to expose hidden marketing leaks and drive small business growth, revealing what AI looks for, far beyond generic advice.