4 ways Artificial Intelligence changes the game for SEO

Will 2017 be the year that computers outsmart human brains? Maybe. It’s one of the many high-tech trends that everyone is keeping an eye on.

But how does that change the game for Google search and those working so hard to optimize their websites for search?

Here are the ways Artificial Intelligence can affect you if Google search and SEO are important.

Less black-hat tactics

As Artificial Intelligence takes over Google search, one of the things SEOs will need to be on the lookout for is the ability for search engines like Google to catch bad behavior amongst webmasters and link builders more thoroughly, and therefore, more often.

As Artificial Intelligence learns the patterns, it will better be able to identify blog networks and other link schemes, allowing penalties to be applied to websites and algorithm changes to be made on the fly if enough patterns are detected.

That’s why you need to have a complete SEO software solution in place, like SEO PowerSuite, to ensure that you are getting quality links and optimizing your website the right way.

No need to govern search engines

You know all of those reconsideration requests and other requests you put through to Google when your website gets hit with one of the above-mentioned penalties or algorithm changes?

If search engines find a way to get Artificial Intelligence to dominate the search and SEO world, there will be fewer people manning the search engine support stations.

And that means less response to support requests, including those to get your website re-listed in search when it gets penalized. So the goal is to do your best not to get penalized, because if you do, your chances of getting your rankings back could be a lot slower.

In other words, your goal as Artificial Intelligence grows is to keep your website as safe as possible.

Exact keyword phrases won’t matter to AI

The Artificial Intelligence behind search engines like Google today are working with more than just keywords typed into the standard Google search box on an average desktop browser. Instead, Artificial Intelligence is now dealing with desktop searchers, tablet searchers, mobile searchers, and voice searchers.

This leads to a lot of variations of keyword phrases based on the searcher’s device, which could be anything from a full-size keyboard to the user’s voice.

Hence, Artificial Intelligence will learn by learning that a keyword phrase on one device could sound difference when spoken than when typed, but still need to go to the same search results.

Or, Artificial Intelligence will learn that a keyword phrase being searched inside a store needs different results (such as price comparisons) than a keyword phrase being searched from home (such as where an item is online and nearby).

Even search companies can’t beat their own AI

You know all of those tips and tricks that Google, Bing, and other search engines provide to help you increase your chances of ranking well in search?

It’s hard to trust their advice when they can’t even get their own products to rank first in search using it.

Andy Stewart

Neural Marketer, Columbus, OH 43215